Victor Cruz, Clay Matthews & DeMarcus Ware Star in Hugo Boss’ ‘Success Beyond The Game’ NFL Campaign

Success Beyond the Game

Known for its signature scents, Hugo Boss Parfums launches its latest advertisement, the ‘Success Beyond the Game’ NFL campaign. The advertisement brings together Green Bay Packers’ linebacker Clay Matthews III for BOSS BOTTLED, Denver Broncos’ defensive end DeMarcus Ware for BOSS BOTTLED. NIGHT. and New York Giants’ wide receiver Victor Cruz for HUGO MAN. Unsurprisingly, the athletes were chosen for their skill on the field and their endless style off duty.

Victor Cruz, Clay Matthews & DeMarcus Ware Star in Hugo Boss Success Beyond The Game NFL Campaign image VICTOR CRUZ POSTER e1408560183616

Victor Cruz

“My definition of success is winning at whatever you put your mind to- reaching your goals, and aspirations. Its feeling like you can do whatever you attempt. Success is personal, and can be defined as whatever you want it to be, whether it be winning a football game or becoming employee of the month. As long as you’re winning and reaching your goals, thats being successful.” – Victor Cruz for HUGO MAN


Victor Cruz, Clay Matthews & DeMarcus Ware Star in Hugo Boss Success Beyond The Game NFL Campaign image CLAY MATTHEWS POSTER1 e1408560225567 800x1024

Clay Matthews

“When it comes to success, first and foremost, I know that people are going to define me through the sport I play. Obviously, as a team that means winning championships. On an individual level, it means making my plays, being a leader on the field and being an impact player. In life, success could apply to so many facets, but to me, success means always trying to be the best at whatever it is that I do.” – Clay Matthews for BOSS BOTTLED.

Victor Cruz, Clay Matthews & DeMarcus Ware Star in Hugo Boss Success Beyond The Game NFL Campaign image DEMARCUS WARE POSTER1 e1408560260797 800x1008

DeMarcus Ware

“My definition of success is to be happy in what you like to do best. It’s not a monetary value; it’s an internal value in itself. If you’re happy from the inside-out, thats what is important. Success comes as a day to day value or reaching a goal that you have, and you’ve got to prepare yourself for what’s to come when success is there.” – DeMarcus Ware for BOSS BOTTLED. NIGHT.


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