Versace Takes to Kentucky for Spring Campaign

The Fashionisto

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Published January 8, 2017

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Updated September 18, 2018

Simon Nessman and Filip Hrivnak front Versace's spring-summer 2017 campaign.Pin
Simon Nessman and Filip Hrivnak front Versace’s spring-summer 2017 campaign.

Photographer Bruce Weber and stylist David Bradshaw reunite for Versace’s spring-summer 2017 campaign. Following an advertisement set against the urban backdrop of Chicago, the Italian fashion house goes rural with a trip to Kentucky.

Related: Versace Goes Sporty & Dark for Spring Collection

Weber is given free reign as he brings his relaxed attitude to a usually glam Versace. Approaching the season, Donatella Versace makes a sporty style statement. Hero pieces for the campaign range from windbreakers and printed sports coats to sleeveless shirts.

Versace Spring/Summer 2017 Men’s Campaign

Filip Hrivnak poses with a horse for Versace's spring-summer 2017 men's campaign.Pin
Filip Hrivnak poses with a horse for Versace’s spring-summer 2017 men’s campaign.
Vadim Ivanov and Jake Lahrman take to Kentucky for Versace's spring-summer 2017 men's campaign.Pin
Vadim Ivanov and Jake Lahrman take to Kentucky for Versace’s spring-summer 2017 men’s campaign.
Versace taps Simon Nessman, Mitchell Slaggert, Filip Hrivnak, Jake Lahrman, Vadim Ivanov, William Los, and Geron McKinley as the stars of its spring-summer 2017 campaign.Pin
Versace taps Simon Nessman, Mitchell Slaggert, Filip Hrivnak, Jake Lahrman, Vadim Ivanov, William Los, and Geron McKinley as the stars of its spring-summer 2017 campaign.
Vadim Ivanov and William Los join Anna Ewers and Edie Campbell for Versace's spring-summer 2017 campaign.Pin
Vadim Ivanov and William Los join Anna Ewers and Edie Campbell for Versace’s spring-summer 2017 campaign.
Models Anna Ewers and Geron McKinley come together for Versace's spring-summer 2017 campaign.Pin
Models Anna Ewers and Geron McKinley come together for Versace’s spring-summer 2017 campaign.
Mitchell Slaggert enjoys a quiet moment for Versace's spring-summer 2017 campaign.Pin
Mitchell Slaggert enjoys a quiet moment for Versace’s spring-summer 2017 campaign.
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