Rebellious Spirit–True Religion enlists model Gavin Jones for their fall/winter 2013 campaign. From distressed denim shirts to relaxed jeans and worn tops, a modern offering is revealed. Shot alongside Ali McGraw, Gavin is captured by photographer Mikael Jansson. Embracing the rugged spirit of Steve McQueen and the film The Getaway, Gavin is styled in True Religion’s latest offering by Alister McKimm. As the signature styles of the brand are put front and center, the campaign’s cinematic nature is prevalent. True Religion’s campaign was shot in the desert of California, marrying the allure of the American west with the label’s contemporary pieces and rebellious spirit. / Creative direction by Alisha Goldstein.