Tony Ward by Nelson Simoneau for John Bartlett Collection Signature Simons Fall 2010 Campaign

The Fashionisto

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Published August 24, 2010

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Canada’s La Maison Simons teams up with New York-based designer John Bartlett for the fall 2010 season with a special limited line entitled John Bartlett Collection Signature Simons. Taking into account his fall line, Bartlett extended his latest lineup to include a “mix of urban sexiness and rugged outdoor detailing.” From militaristic outerwear and slim suiting to sateen shirting, Bartlett puts on a fantastic showing for Simons, who have planned a September 7th release for the new line. Looking to commemorate a special season for both La Maison Simons and John Bartlett, a search for the ideal man was necessary. Wanting a certain sophistication and sex appeal, the iconic Tony Ward came to mind as a first choice. With Bartlett confident that Ward personified the collection, Annie Horth was brought on as both creative director and stylist for an understated yet strong fall campaign captured by Nelson Simoneau.

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