Wish You Were Here: Tommy Hilfiger Goes Island Hopping for Spring Ads

The Fashionisto

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Published January 14, 2016

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Updated April 11, 2016

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Models Behati Prinsloo and Miles McMillan for Tommy Hilfiger’s spring-summer 2016 campaign.

Tommy Hilfiger dreams up a tropical getaway for its spring-summer 2016 advertising campaign. Photographer Craig McDean and stylist Karl Templer are back for another season. Visiting picturesque locations in St. Vincent and The Grenadines, McDean and Templer capture stylish downtime with a Caribbean spin. Adam Levine’s wife and model Behati Prinsloo is front and center, surrounded by male castaways. Embracing a nautical ease, Behati is joined by Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett and Darius Trabalza Haynes.

Related: Tommy Hilfiger Spring/Summer 2016 Tailored Collection

Tommy Hilfiger Spring/Summer 2016 Campaign

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Nathan Owens, Behati Prinsloo, Miles McMillan and Marlon Teixeira enjoy a tropical vacation getaway with Tommy Hilfiger for its spring-summer ads.
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Tommy Hilfiger’s spring-summer 2016 advertisement featuring models Darius Trabalza Haynes, Miles McMillan, Nathan Owens, Behati Prinsloo, Jordan Barrett and Marlon Teixeira.
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Models Jordan Barrett, Miles McMillan, Marlon Teixeira, Behati Prinsloo and Nathan Owens relax on the beach for Tommy Hilfiger’s spring-summer 2016 campaign.

Tommy Hilfiger Spring/Summer 2016 Campaign Video

Discussing the brand’s spring-summer 2016 campaign, designer Tommy Hilfiger shares, “Our Spring ’16 campaign is inspired by the eternal island vacation. My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together.”

Hilfiger continues, “This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”

Tommy Hilfiger Spring/Summer 2016 Campaign: Behind the Scenes Images

Behind the Scenes: Tommy Hilfiger Spring/Summer 2016 CampaignPin
Behind the Scenes: Tommy Hilfiger Spring/Summer 2016 Campaign

Talking about Tommy Hilfiger’s branding image for the season, the label’s Chief Brand and Marketing Officer Avery Baker explains, “Our Spring 2016 advertising campaign embraces our brand’s unique visual identity and signature ‘twist’ that’s irreverent, playful and cool.”

Marlon Teixeira hits the beach, photographed behind the scenes of Tommy Hilfiger's spring-summer 2016 campaign.Pin
Marlon Teixeira hits the beach, photographed behind the scenes of Tommy Hilfiger’s spring-summer 2016 campaign.
Models Behati Prinsloo and Miles McMillan are all smiles behind the scenes of Tommy Hilfiger's spring-summer 2016 campaign.Pin
Models Behati Prinsloo and Miles McMillan are all smiles behind the scenes of Tommy Hilfiger’s spring-summer 2016 campaign.

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