H&M Spring Icons: The Weeknd Sports Monochromatic Essentials

The Fashionisto

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Published March 3, 2017

The Weeknd sports a timeless biker jacket from H&M's Spring Icons collection.Pin
The Weeknd sports a timeless biker jacket from H&M’s Spring Icons collection.

H&M looks to The Weeknd to guide its new season of men’s essentials. Under the banner, Spring Icons, the singer curates a collection of timely must-haves. Talking about the selection, The Weeknd shares, “The concept of an icon can be a cliché…I don’t like clichés.”

Related: Behind the Scenes | The Weeknd Shoots H&M Campaign

The singer continues, “Icons are like dreams, or music. If you live it and walk in it…it sings.” Detailing the season, The Weeknd says, “It’s important to have a few go-to pieces that make you feel great when you wear them.”

Much like H&M’s range of bomber jackets, sweatshirts, and other staples, The Weeknd explains his own aesthetic, noting, “I’d describe my style as timeless with a relaxed edge.” Shop H&M’s Spring Icons on HM.com.

The Weeknd H&M Spring Icons Campaign

Front and center, The Weeknd wears a bomber jacket with an XO on the chest.Pin
Front and center, The Weeknd wears a bomber jacket with an XO on the chest.
Singer The Weeknd sports a tan bomber jacket from H&M's Spring Icons.Pin
Singer The Weeknd sports a tan bomber jacket from H&M’s Spring Icons.
H&M's scuba fabric is back as The Weeknd sports a hooded sweatshirt.Pin
H&M’s scuba fabric is back as The Weeknd sports a hooded sweatshirt.
Standing tall, The Weeknd wears a double-breasted coat from H&M.Pin
Standing tall, The Weeknd wears a double-breasted coat from H&M.
The Weeknd rocks a faux suede shirt jacket from H&M's Spring Icons collection.Pin
The Weeknd rocks a faux suede shirt jacket from H&M’s Spring Icons collection.
Embracing a clean smart style, The Weeknd wears a blazer with an easy tee.Pin
Embracing a clean smart style, The Weeknd wears a blazer with an easy tee.

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