WhyNot–Coming in at nearly two hundred models strong, Milano agency WhyNot is ready for Milan Fashion Week for the spring/summer 2014 season. This season, WhyNot’s roster includes seasoned veterans Arthur Kulkov, Adam Senn, runway regulars Aiden Andrews, Bastian Thiery, Jacob Coupe, breakout stars Jarrod Scott, Duncan Pyke and countless others.
Looking North–Celebrating sixty years, Missoni looks to their heritage as the basis of fall’s collection. With the grand landscape of North America informing the season’s color palette, Missoni’s knits leave the looms of Sumirago Italy with hues that reflect the rocky sandy-hued faces of the desert, the cool gray of the mountains and the deep blue of the coastlines. In addition to prints inspired by Native American motifs, Missoni collaborates with Jean Machine, creating a denim jacket and five pocket jeans. Continuing their collaboration with Converse, the brand’s sneakers are followed by a chic slipper created by C.B Made in Italy.
New Madison–Bursting at the seams with fashion’s favorite boys, New Madison’s show package ensures that the catwalks of Paris will be covered. From strong classic faces such as Joan Mirangels or the charm of Alex Dunstan to runway regulars such as Patrick Kafka or bright new star Simon Sabbah, New Madison has the bases covered. In the up and comer category, New Madison boasts Alex Michels, Alexander Ferrario, Martin Beranek and others.
Rich Aspirations–Referencing ornate travels east, Etro returns to their rich tapestry of prints, dressing an array of luxe silk for their spring/summer 2013 collection. Starting out their show in midnight blue, oversize jackets and billowing trousers immediately signaled a sensational experience. Accessorized with turbans and scarves, the house presented a romanticized version of menswear. As tops were lengthened and furnished in colorful prints, the draping of loose silhouettes translated into a meeting of east and west as tailored jackets, sometimes boasting a military motif joined the range. Representing exquisite taste and lending the season a rich palette of prints and color, Etro presented the perfect collection that resonates their strong heritage with menswear, taking the fundamentals and applying the details of the world’s dreamer.
Accessible Refinement–The mode was simple and straightforward at Ermanno Scervino. Perhaps the most striking is when a man can put together the essentials in a timeless chic way and the Italian label picked up on this. With a modern confidence, their man strolled down the catwalk in dress shirts, buttoned half-way up, sleeves rolled and trousers tapered, but relaxed. Slender belts were pulled tight with excess length casually exposed. Khaki jackets were wrinkled and worn favorably like a beloved possession of time. Continuing with knitwear, not afraid to tread on the grandpa cardigan territory, Ermanno Scervino brought the show to a close with a little more polish, giving their men tailored jackets and pleated trousers.
The Importance of Elegance–For his spring/summer 2013 menswear collection, Greek designer John Varvatos focuses on the meaning of elegance, presenting it in a younger and more contemporary way. It’s a new way to understand elegance, mixing it with a strict military inspiration or with “imperfect” pieces, creating juxtapositions that add a more nonchalant attitude to the whole look, which is certainly refined, but never stiff. This new masculine elegance also has a sensuous allure, as seen on the clean and precise silhouette, with wide trousers and fluid jackets that emphasize the body, wrapping it in a sartorial embrace, softening Varvatos’ signature rock’n'roll sense of style. To complete this new elegance, straw hats with a satin band add a retro flavor to the looks, while leather totes with studded details add a more contemporary twist. The colors seen on the Milanese catwalk are classic, like white, black, grey and military green, with unexpected touches of red, that embellish the precious and rough fabrics like linen, cotton, silk-linen and cotton-metal, for a tactile and visual experience.