T Buddies–Hugo Boss Orange enlists their current campaign star Benjamin Eidem for a look at their new WE-T. The idea behind the t-shirt is to bring people together with four special WE-T-shirts that boast fragmented designs that complete prints with their counterparts. Aiming to create t-shirt buddies across the globe, Hugo Boss allows users to register at bossorange.hugoboss.com and upload photos of themselves wearing their t-shirts. Upon uploading, possible t-shirt buddies will be generated with an automatic search. Matched buddies can enter Hugo Boss’ contest for a joint shopping spree in Berlin. Winners will be selected in September.
New Season’s Preview–After leading us in a stylish journey in the city of New York for its fall/winter 2013 campaign, German label Hugo Boss Orange releases its winter 2013 look book, starring models Nils Butler and Jesper Lund (WhyNot). Clad in the brand’s offering for the winter season, the pair easily alternate basic numbers, like cotton tees and washed jeans, with outerwear designs in leather or techno fabrics, mixed with slim fitted shirts, hoodies and clean knits. Playing with a palette of colors that ranges from navy, gray and taupe, including warm rust and vibrant green tones, the label defines a modern sense of style that perfectly adapts to a frenetic life in the city, allowing the maximum freedom of movement, without forgetting a fashionable twist.
Benjamin In NYC–German label Hugo Boss Orange finds in Swedish model Benjamin Eidem the perfect face to showcase its fall/winter 2013 collection. Captured by the lens of Lachlan Bailey for the brand’s winter advertisements, the blond model hits the city of New York, looking flawless as ever in Hugo Boss Orange’s winter offering. Walking in the streets of the Big Apple wearing leather and tweed, or spending few moments on the subway in jeans and printed tees, Benjamin never fails to impress, thanks to his stunning features.
An Updated Glance–After providing a killer gaze in the fall/winter 2013 advertising image released by Hugo Boss Orange to promote its latest watches collection, Nathalie model Benjamin Eidem reunites with the German label, this time to shoot the advertisements for the brand’s eyewear collection. Posing once more for Lachlan Bailey’s lens, Benjamin is joined by Danish beauty Nadja Bender for a subway run in New York City. Wearing Hugo Boss Orange’s latest sunnies and eyeglasses, which combine a simple and retro-inspired design with hi-tech and performing materials, Benjamin looks handsome as usual in intellectual inspired numbers or hiding his blue eyes behind dark lenses.
Always On Time–Sporting an unusual beard, Re:Quest model Benjamin Eidem graces the newly released advertising campaign for the fall/winter 2013 timepieces collection of German label Hugo Boss Orange. Captured by Lachlan Bailey in a subway in New York City, Benjamin poses for a stunning close-up, providing a charming gaze, that risks to distract attention from the contemporary hi-tech watch he’s displaying.