Superdry Introduces ‘Future British Classics’ for S/S ’14

Superdry Introduces Future British Classics for S/S 14 image Harvey Haydon Superdry Spring Summer 2014 Campaign 002

Superdry Spring/Summer 2014Superdry have revealed its new menswear collection for spring/summer 2014, a wide-ranging line that takes some influence from military designs and collegiate chic amongst more typical summer fare. British model Harvey Haydon fronts the campaign, setting the tone of a laid-back summer as he poses in hooded sweatshirts, graphic tees and board shorts. Superdry’s denim range is also being overhauled for the season, the sophisticated new Copper Label line being a particular highlight amongst a compelling selection of new washes, styles and silhouettes.

Superdry Introduces Future British Classics for S/S 14 image Harvey Haydon Superdry Spring Summer 2014 Campaign 005

Superdry Introduces Future British Classics for S/S 14 image Harvey Haydon Superdry Spring Summer 2014 Campaign 006

Superdry Introduces Future British Classics for S/S 14 image Harvey Haydon Superdry Spring Summer 2014 Campaign 004

Superdry Introduces Future British Classics for S/S 14 image Harvey Haydon Superdry Spring Summer 2014 Campaign 003

Superdry Introduces Future British Classics for S/S 14 image Harvey Haydon Superdry Spring Summer 2014 Campaign 001

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