Spring 2010 | April77–Youthful Abandon

april77 Spring 2010 | April77  Youthful Abandon

Always appreciative of the intimate relationship between music and fashion, April77 turns to American youth in the late 1980’s for inspiration this season. Honing in on the growing music scene of Portland and Seattle that included grunge and hardcore, April77 highlights an androgynous fashion that ultimately was the anti-fashion. Taking the motto “It’s cool to be not cool” to heart, the range takes a vintage vibe and turns out well-worn tops, sweaters and outerwear. Among the fray is also a Native American inspiration that looks to translate an Americana past into nostalgic wear. Altogether, the collection takes its laid-back attitude and in an equally fitting way, remains dedicated to using natural fabrics, maintaining April77 as a cruelty-free label.

april772 Spring 2010 | April77  Youthful Abandon
april773 Spring 2010 | April77  Youthful Abandon
april774 Spring 2010 | April77  Youthful Abandon
april775 Spring 2010 | April77  Youthful Abandon
april776 Spring 2010 | April77  Youthful Abandon

 Look Books, Spring/Summer 2010

8 Responses to “Spring 2010 | April77–Youthful Abandon”