Color Persuasion–In one of the most acclaimed shows of the last São Paulo Fashion Week, Ellus showed its new spring/summer collection. Within the format of an outdoor concert at the Ibirapuera Park in Sao Paulo, the theme of the runway show alluded to the universe of music festivals, punk style and motocross. The Brazilian label accented shirting with black and orange checkered patterns with a dense effect, while shades of green shades made their appearance by way of beautiful tropical prints. Famous for its denim line, Ellus presented straight-fit indigo jeans, furthering the range with a couple of gradients, which brought balance to an upbeat color palette for the season. Rafael Lazzini (Ford Brazil), the season’s campaign star was photographed right after the runway show.