After prior collaborations with G-Star, singer, music producer and designer Pharrell Williams is taking a more involved stake in the brand. The contemporary style icon has become a co-owner. Discussing the news, Williams shares, “G-Star is an independently minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”
G-Star Raw CMO Thecla Schaeffer adds, “In working with Pharrell Williams we wish to continue to innovate by allowing him to push the boundaries even further across all aspects of our business from creating new product ideas and new visions on sustainability to creating new brand experiences.” Schaeffer continues, “We’re genuinely excited to welcome Pharrell into the G-Star mission in order to reimagine the future of denim together.”
