Celebrating their continued sponsorship of the Rapha Condor Sharp cycling team, Paul Smith has created a short film showcasing a special training session at the Manchester Velodrome. Mixing things up in typical Paul Smith fashion, the cyclists trade in their usual kit for a Paul Smith London suit.
Paul Smith London / Rapha Film
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erm…paul smith pairing a rucksack with a suit. really?
I found it very enjoyable in a modernistic non typical way. I love the concept of showing a collection as a short film. It is such a great idea for brand recognition to satisfy the corporate heads and a new outlet of creativity for the designers. A win win for everyone.