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Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign

joopfall0 Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign

A diffusion label short, Germany’s Joop! begins a new chapter with the fall season, channeling all creative energy into the mainline. Embracing the path to luxury, French model Patrick Petitjean leads the season’s campaign in a shoot photographed by the talented Glen Luchford.

joopfall1 Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign
joopfall2 Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign
joopfall3 Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign
joopfall4 Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign
joopfall5 Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign

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