A Place Called Utah–StudioThomson art directs Wrangler Blue Bell’s latest campaign, featuring Scoop model Paraskevas. Inspired by sculptor and motorcycle collector Jeff Decker, this season’s campaign was photographed in Utah. Giving the label a fresh new finish for the spring/summer 2012 season, Boo George (Streeters) comes on board as photographer, connecting with stylist Jamie Stewart. Capturing the essence of a man who does not shy from getting his hands dirty, Paraskevas is clad in distressed washes and crisp solids for an effective denim-fueled outing. / Grooming by Wesley O’Meara at The Wall Group.