The Scent Of Italy–Italian fashion designer Laura Biagiotti pays homage to the charm of the Italian city of Rome, creating a collection of fragrances, named Roma Collection. To front the advertising campaign of the first scent from this collection, created back in 1995, the designer taps Spanish model Oriol Elcacho, who perfectly embodies the ideal customer for this scent: a young and seductive man, who never renounces to elegance. Captured in Rome in a black & white shot, with a charming view on Saint Peter’s cathedral, Oriol falls in love, with his beautiful soul mate and with the Eternal City.
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