Brad Kroenig originally wanted to pursue a soccer career but all that was changed when he was scouted by an agent and soon became an Abercrombie & Fitch model. Karl Lagerfeld quickly took notice and made Brad his muse. The designer made him the face of Chanel, Fendi and Karl Lagerfeld. You know you made it when you are featured in five hundred images of the couturier’s photography show. It did not take long for other top designers to get their hands on the rising star. DKNY, Gap, H&M and Roberto Cavalli, all booked Brad for their campaigns. Brad is the subject of the book Metamorphoses of an American, by Karl Lagerfeld. Only a top model has a book chronicling their career.