The New Formals-Mexican department store El Palacio de Hierro taps model Maximiliano Patane to wear a selection of summer formal styles. Photographed by David Roemer, Maximiliano graces the retailer’s look book dressed in pieces from the likes of Michael Kors, Tommy Hilfiger and Cerruti 1881, pulled together by stylist Luisa Pena. Setting the tone of a playful season, Maximiliano easily wears rich colors or more delicate sorbet hues, defining the labels’ cheerful approach to the summer season. If bright colors are a bit eccentric, El Palacio de Hierro also provides a selection of sartorial suggestions, available in classic tones of gray, navy blue and charcoal. Slim-fitted silhouettes, luxury fabrics and great cuts are the season’s keywords, that are translated into a variegated formal wardrobe that never renounces to its elegant nature. / Hair by Riad Azar.