The New Winter–Danish model Mathias Lauridsen fronts Hugo by Hugo Boss’ winter 2012 online campaign, captured by the lens of Daniel Jackson and styled by Alastair McKimm. Joined by Polish beauty Kasia Struss, Mathias is lensed inside an unfurnished room wearing the clean and minimal designs of the brand. Refined two-piece suits, deconstructed coats and warm knitwear define a style that focuses on classic tones, illuminated by optical white shirts and bottle-green trousers. / Hair by Rita Marmor. Makeup by Yadim.