Looking to capture a brother and sister relationship for its fall 2015 campaign, Ksubi unknowingly enlisted siblings Lucky Blue Smith and Pyper America to fill the quota. Both bleached blondes, the brother and sister duo are front and center for the casual outing, which highlights Ksubi’s denim fashions. Talking to WWD, Ksubi creative director Apples Ryan shares, “I guess we got lucky, no pun intended. Their connection is so fluid and natural and most of our selects were less posed and more just the two of them hanging out.”
See more of Lucky and Pyper in a spread for Harper’s Bazaar China.
