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Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign

jonaslovafall0 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign

Reuniting with Nabil Elderkin for LOVA’s fall 2010 campaign, Ford model Jonas Mason continues to be a label favorite, appearing as the face of the brand for more than four consecutive seasons. Gearing up for the latest outing, Jonas heads outdoors for a stroll in LOVA’s fall collection, which was inspired by Beirut before 1975′s civil war. Providing LOVA’s practical sense of function with a goal to combat the elements, suiting falls in line with outerwear and lengthened accessories for a comfortable season of protection.

jonaslovafall1 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall2 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall3 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall4 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall5 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall6 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall7 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall8 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign
jonaslovafall9 Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign