Jonas Åkerlòund Directs Ryan Burns in Ermenegildo Zegna’s Uomo Commercial

A Man’s Scent–The Casa Malaparte, a modern example of contemporary Italian architecture, built on the eastern side of the enchanting Isle of Capri, is the perfect setting for Ermenegildo Zegna’s latest fragrance campaign, starring the brand’s regular face, Ford New York model Ryan Burns. To direct the commercial of the new fragrance, simply named Uomo, which is the Italian word for “man”, the Italian label enlists renowned Swedish director Jonas Åkerlund, who directs the American model surrounded by a breathtaking landscape. Dressed in Ermenegildo Zegna’s polished sartorial silhouettes, Ryan is definitely a vision of magnetic and intense charisma, that are also two of the main olfactory features of Zegna’s latest scent.