GUESS taps into the star power of Joe Jonas for its spring-summer 2017 underwear campaign. Jonas takes to photo studio with photographer Yu Tsai for the advertisement. Tsai also photographed the singer’s brother, Nick Jonas for his infamous Calvin Klein underwear photo shoot.
Taking his turn in the spotlight, Jonas couples up with model Charlotte McKinney. Working with longtime stylist, Avo Yermagyan, the DNCE frontman rocks GUESS’ various underwear styles and denim jeans.