#getiton–Swedish underwear label Björn Borg enlists Australian model Jarrod Scott once more, this time around to promote their new Get It On campaign. Teaming up with the MTV Staying Alive Foundation, Björn Borg launches a new underwear range called Get It On, aiming to help combat the spread of HIV with awareness. One euro per pair of sold underwear will benefit the MTV Staying Alive Foundation, while the label’s limited edition tandem pant, a pair of underwear with room for two, will see 100% of the proceeds donated.
