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James Smith by Niclas Heikkinen for Naag

naagjames0 James Smith by Niclas Heikkinen for Naag

Boredom and London youth take center stage in Niclas Heikkinen’s most recent editorial entitled Love You More. Featured in model Agyness Deyn’s latest magazine venture NAAG, James Smith appears alongside Lottie Sunkel in a playful mix of garments, ranging from Topman and Chronicles of Never to Ksubi styled by Heikkinen himself.

jamesetch1 James Smith by Niclas Heikkinen for Naag
naagjames1 James Smith by Niclas Heikkinen for Naag
jamesetch2 James Smith by Niclas Heikkinen for Naag
naagjames2 James Smith by Niclas Heikkinen for Naag
Hair: Carolina Crona
Makeup: Ciara Lin
Digital Operator: Daniel L
Illustration: Emily Deyn



  • kristian

    I love the girl's outfit in the second photo; proportions are great.

  • kristian

    I love the girl's outfit in the second photo; proportions are great.

  • hayley

    what make is the tee in the last pic..love it

  • hayley

    what make is the tee in the last pic..love it

  • Julia

    James looks a bit like Aggy?! Love the energy

  • Julia

    James looks a bit like Aggy?! Love the energy

  • nick

    in the top pic i thought he was agyness deyn!

  • nick

    in the top pic i thought he was agyness deyn!

  • jettcw

    super like the boots on the last pic.

  • jettcw

    super like the boots on the last pic.

  • MuenchnerFreiheit

    Unique face, generic Waspy name ~

  • MuenchnerFreiheit

    Unique face, generic Waspy name ~