Franco in Gucci at Palo Alto Premiere-Attending the Los Angeles premiere of his latest movie, Palo Alto at Directors Guild of America, actor James Franco wore a blue two-button suit from Gucci. Franco is a regular face of Gucci and regularly wears the label for promotional events. The May 5th event was hosted by online retailer Farfetch. Franco stars in the film with Emma Roberts, Keegan Allen and more. The film will be released by Tribeca Film beginning on the 9th.