New York-based label ISAORA announces a partnership with Equinox to exclusively carry its activewear line. Offered previously via ISAORA’s website, the line will now be available at EquinoxShop locations in the United States that include New York, Los Angeles, Dallas, Miami and San Francisco. Discussing how the partnership came about, ISAORA co-founder Marc Daniels explains, “We’ve been looking for a retail partner that marries an active lifestyle with a progressive customer relationship and Equinox is truly a best in class establishment. What impressed us most about Equinox is their forward thinking mentality.”
Daniels continues, “Over the summer they released a set of challenges #EQXGoldRush around New York and we thought it was really genius. They took the gym outside of the gym and created these incredibly difficult challenges that anyone could participate in over the course of a few months. We worked with them on a line of custom outfits for the event. By the end of the project, we knew that Equinox was the perfect partner for ISAORA.” The range, which includes performance shirts, windbreakers, sweats and more is currently available.
