Introducing Burberry The Beat

The Fashionisto

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Published January 13, 2009

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Updated January 12, 2015

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Under Christopher Bailey’s direction, Burberry is adding a new fragrence to the family. The latest fragrence to be released for both men and women is called The Beat. The campaign is geared towards a fun younger audience and represents a shift in Burberry’s targeted demographic. This last week, Burberry has kicked off a Myspace campaign. Add the new Myspace for the The Beat as a friend to find out the latest new and possibly win some prizes.


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10 thoughts on “Introducing Burberry The Beat”

  1. There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?

  2. Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.

  3. Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.

  4. There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?

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