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Introducing Burberry The Beat

l b8baaa5ac7c44e0b9fc0d1044ea48a14 Introducing Burberry The Beat

Under Christopher Bailey’s direction, Burberry is adding a new fragrence to the family. The latest fragrence to be released for both men and women is called The Beat. The campaign is geared towards a fun younger audience and represents a shift in Burberry’s targeted demographic. This last week, Burberry has kicked off a Myspace campaign. Add the new Myspace for the The Beat as a friend to find out the latest new and possibly win some prizes.

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10 Comments

  1. Christopher John Collins

    January 15, 2009 at 10:23 pm

    There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?

  2. Christopher John Collins

    January 16, 2009 at 6:24 am

    There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?

  3. Christopher John Collins

    January 15, 2009 at 10:24 pm

    There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?

  4. Carl

    January 16, 2009 at 6:27 am

    Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.

  5. Carl

    January 15, 2009 at 10:27 pm

    Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.

  6. Christopher John Collins

    January 16, 2009 at 6:23 am

    There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?

  7. Christopher John Collins

    January 18, 2009 at 5:47 pm

    and you do realize they’ve both been out for months.

  8. Christopher John Collins

    January 18, 2009 at 9:47 am

    and you do realize they’ve both been out for months.

  9. Carl

    January 18, 2009 at 6:52 pm

    This is the European launch.

  10. Carl

    January 18, 2009 at 10:52 am

    This is the European launch.

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