Under Christopher Bailey’s direction, Burberry is adding a new fragrence to the family. The latest fragrence to be released for both men and women is called The Beat. The campaign is geared towards a fun younger audience and represents a shift in Burberry’s targeted demographic. This last week, Burberry has kicked off a Myspace campaign. Add the new Myspace for the The Beat as a friend to find out the latest new and possibly win some prizes.