Introducing Burberry The Beat

l b8baaa5ac7c44e0b9fc0d1044ea48a14 Introducing Burberry The Beat

Under Christopher Bailey’s direction, Burberry is adding a new fragrence to the family. The latest fragrence to be released for both men and women is called The Beat. The campaign is geared towards a fun younger audience and represents a shift in Burberry’s targeted demographic. This last week, Burberry has kicked off a Myspace campaign. Add the new Myspace for the The Beat as a friend to find out the latest new and possibly win some prizes.

 Burberry, News

10 Responses to “Introducing Burberry The Beat”

  1. Christopher John Collins

    There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?

  2. Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.

  3. Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.

  4. Christopher John Collins

    There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

    wtf?