Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign

Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign image hugo boss black1

Winter’s Stylish Rapture–German label Hugo Boss Black releases its winter 2012 campaign, shot once again by the lens of Mario Sorrenti. Staged in a modern and almost cold set, the campaign is all about impeccable tailored designs, as displayed by Boss’ regular face, Wilhelmina model Alex Lundqvist, who delivers charming portraits, combining a strong masculine appearance with a great dose of sophisticated elegance.

Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign image hugo boss black2
Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign image hugo boss black3
Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign image hugo boss black4
Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign image hugo boss black5
Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign image hugo boss black6
Hugo Boss Black Enlists a Sophisticated Alex Lundqvist for its Winter 2012 Campaign image hugo boss black7


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