HUGO Channels Its Inner Skater Boy for Spring

The Fashionisto

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Published February 11, 2016

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Updated April 6, 2018

Models Luca Lemaire and Mathias Lauridsen for HUGO by Hugo Boss' spring-summer 2016 campaign.Pin
Models Luca Lemaire and Mathias Lauridsen for HUGO by Hugo Boss’ spring-summer 2016 campaign.

Hugo Boss diffusion line HUGO heads to sunny southern California for its new spring-summer 2016 campaign. Hitting the skatepark, photographer Brett Lloyd captures models Mathias Lauridsen and Luca Lemaire as the season’s protagonists. Tailoring and casual streetwear-inspired separates come together for HUGO’s spring collection. Featuring predominantly black & white ensembles, the campaign is styled by Tom Van Dorpe.

HUGO by Hugo Boss Spring/Summer 2016 Men’s Campaign

HUGO by Hugo Boss' spring-summer 2016 campaign featuring Luca Lemaire.Pin
HUGO by Hugo Boss’ spring-summer 2016 campaign featuring Luca Lemaire.

Cole Mohr for HUGO by Hugo Boss Spring 2016

Cole Mohr models a HUGO sweatshirt from the brand's latest collection.Pin
Cole Mohr models a HUGO sweatshirt from the brand’s latest collection.

HUGO enlists American model Cole Mohr to star in its spring-summer 2016 lookbook. Continuing its black and white style narrative, the two colors dominate with a modern wardrobe taking center stage. Mixing cool essentials such as the leather biker jacket with smart options like the dress shirt, HUGO achieves a relevant mix of casual and formal styles.

Cole Mohr layers for spring with HUGO by Hugo Boss.Pin
Cole Mohr layers for spring with HUGO by Hugo Boss.

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