Hope Spring 2010

The Fashionisto

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Published July 6, 2009

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Hope designers Ann Ringstrand and Stefan Söderberg have a simple story in mind for next year’s spring season. With a focus on fashion that is current, yet uncomplicated, the design duo presented a functional collection of tailored separates. The core pieces of menswear were broken down to meet a criteria best described as relaxed sophistication. The collection revolved around the idea of individual pieces that work on their own merits. A cropped tuxedo jacket and shirts, elongated and wrinkled played with the traditional idea of sophistication, while baggy shorts and relaxed suiting had a contemporary appeal. Overall, Hope’s spring collection is next season’s answer to a style that is effortless and unaffected.

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Pictures from Fashion Week by Berns

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