GUESS Thinks Unisex, Unveils His & Hers Collection

The Fashionisto

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Published September 15, 2016

GUESS embraces a soft pink and grey color palette for sleek coats from its His & Hers collection.Pin
GUESS embraces a soft pink and grey color palette for sleek coats from its His & Hers collection.

GUESS taps into the gender neutral trend with a new unisex collection. The range is launching as part of the brand’s debut GUESS His & Hers line. The label aims to redefine sexy with a collection that is both masculine and feminine. Discussing the launch, GUESS?, Inc. chief executive officer, Victor Herrero, shares, “In a world that is always evolving and testing out new trends, it is important that GUESS, the global lifestyle brand, remains part of these gender-neutral movements that have been rapidly expanding and taking the fashion industry by storm.”

Related: Matt Trethe Couples Up with Hailey Baldwin for GUESS’ Fall Campaign

GUESS His & Hers 2016 Collection

GUESS proposes leisure with its grey hoodies or a more city look with its statement biker jacket.Pin
GUESS proposes leisure with its grey hoodies or a more city look with its statement biker jacket.

Herrero continues, “Our newest launch, GUESS His & Hers marks our very first gender-free offering. I couldn’t be more proud to announce GUESS’ expansion into the unisex fashion category by helping blur the line with a collection of premium staple pieces made with luxe fabrics in classic shades and styles.”

GUESS embraces moto style and denim for its debut His & Hers collection.Pin
GUESS embraces moto style and denim for its debut His & Hers collection.

Approaching wardrobe staples, the brand delivers a selection of basic t-shirts, tailored blazers, button-down shirts, denim jeans, loungewear, and more. In addition to offering classic pieces for men and women, the collection also features premium fabrics with a splash of suede and leather. The line hits select GUESS stores and GUESS.com on October 3, 2016.

GUESS turns out an oversized double-breasted coat for its His & Hers collection.Pin
GUESS turns out an oversized double-breasted coat for its His & Hers collection.
GUESS' His & Hers collection includes easy tees and denim jeans.Pin
GUESS’ His & Hers collection includes easy tees and denim jeans.
Models Damon Nelson and Anastasia Eremenko photographed by Yu Tsai for GUESS' His & Hers collection.Pin
Models Damon Nelson and Anastasia Eremenko photographed by Yu Tsai for GUESS’ His & Hers collection.

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