Gucci enlists model Nick Fortna as the face of its spring-summer 2017 campaign. Photographer Glen Luchford reunites with the Italian fashion house for the advertisement. The campaign keeps in line with Gucci’s contemporary idea of the young traveler. Luchford captures Nick in the backseat of a car. Wearing minimal optical frames and sunglasses, Nick also wears the dandy designs of Gucci creative director, Alessandro Michele. Here, Gucci’s ongoing penchant for floral motifs and various colors is showcased.