Looking to capture the tropical atmosphere of a Cuban setting, Gieves & Hawkes unveils its spring-summer 2016 campaign featuring British model Charlie France. The advertisement made its debut in the Hollywood issue of British Vanity Fair. Photographed by Vincent Peters with styling by Paul Mather, Charlie is front and center in the British label’s tailored classics.
Discussing the outing, Gieves & Hawkes Head of Marketing and PR William Matthews shares, “This campaign truly reflects the brand’s vision for the SS16 season; a balmy and dramatic setting infused with the essence of the British gentleman and Savile Row style but in a relaxed and more laid-back way.” / Creative direction by Jason Basmajian. Grooming by Lee Machin (Caren Agency).