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general idea0003 General Idea Fall/Winter 2013 | New York Fashion Week

Style JourneyGeneral Idea creative director Bamsuk Choi looks to Steve McCurry’s (The Path to Buddha ) A Tibetan Pilgrimage for the inspiration of the brand’s latest collection. Translating the intimate portraits of personal journeys into a nomadic collection, overlaid with color blocking, garments for the urban man easily come together. Delivering utilitarian details with innovative silhouettes, traced in green, navy and orange, General Idea creates a colorful presentation, juxtaposing boxy cuts with an interesting play on texture.

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