Connect
To Top

Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 001 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

Introducing Seek No Further–Iconic label Fruit of the Loom launches a premium brand with spring/summer 2014, called Seek No Further. The new label brings a modern edge to the timeless staples of Fruit of the Loom. Designed by Dorothée Loermann, formerly of Surface to Air, Seek No Further will be available in pop-up stores in London and Berlin. The capsule collections rounds up a selection of timely essentials that includes sweatshirts with fun branding, relaxed t-shirts, printed button-downs and laid-back bomber jackets.


seek no further spring summer 2014 photos 002 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 003 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 004 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 005 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 006 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 007 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 008 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

seek no further spring summer 2014 photos 009 Fruit of the Loom Launches Premium Brand | Seek No Further Spring/Summer 2014

Shop New Men's Arrivals

More in Look Books