French Connection works with photographer Harley Weir once again, unveiling its spring-summer 2016 campaign. Inspired by iconic magazines such as The Face and scenes from films like Trainspotting, French Connection evokes a 90s nostalgia for its latest advertisements. Singer Will Heard and model Wilson Oryema front the campaign, posing for cheeky ad images. Graphic t-shirts, track jackets, chinos and more contribute to the casual outing.
Related: French Connection Spring/Summer 2016
French Connection Spring/Summer 2016 Campaign
French Connection Spring/Summer 2016
French Connection embraces a sporty aesthetic for its spring-summer 2016 men’s collection. Simple designs bring to mind the easy style of the 1990s. Creating a wardrobe of everyday pieces, smart separates include crewneck pullovers, short-sleeve patterned shirts and bomber jackets.
French Connection Embraces Stripes
French Connection has a striped moment with its latest men’s arrivals. Maintaining its sporty aesthetic for the season, sweatshirts, jumpers and other essentials are updated with a fresh spin on stripes. Going vertical and diagonal, stripes are scaled and distorted for quite the graphic pieces.