Shoe Game–New face Felix Lalonde is enlisted for the fall/winter 2012 campaign of Jones Bootmaker. Photographed by Blair Getz Mezibov, the Elite London model is styled by Anthony Unwin for the straight-forward outing. / Hair by Naoki Komiya. Makeup by Kirsten Piggott. Casting by Shelley Durkan. Art direction by Ashley Hodge (Dalziel & Pow).