Prada unveils its new Nonconformists campaign. The advertisement features models photographed prior the label's fall-winter 2017 show. Appearing before the lens of photographer Willy Vanderperre, the … [Read more...]
Prada - Italian Fashion House
Prada is an Italian fashion house, which was founded by Mario Prada in 1913. Originally called Fratelli Prada, the label was known as a leather goods shop, which imported British goods. Luisa Prada took the company over from her father and passed it on to her daughter Miuccia Prada.
Joining the fashion house in 1970, Miuccia helped shape the label into its contemporary image. Working with her future husband Patrizio Bertelli, Miuccia discontinued Prada's importing of English goods and focused on creating their own. For example, Miuccia released a collection of backpacks and totes in 1979.
By 1985, Prada was making waves in the fashion industry with Miuccia's "classic Prada handbag" and the introduction of footwear. The nineties saw the launch of Prada menswear. Prada quickly became known for its clean lines and unique details.
When it comes to a retro charm, Prada effortlessly balances its signature quirkiness with must-have pieces. Approaching fall-winter 2017, Miuccia Prada revisits 1970s style with a rich color palette … [Read more...]
Prada continues to explore the stylish whims of its multifaceted man with its spring-summer 2017 campaign. Following in the footsteps of actor Jude Law, a model trio appears before Willy Vanderperre. … [Read more...]
After a striking advertisement featuring Eddie Redmayne, Prada looks to Jude Law as its latest celebrity face. The Young Pope star connects with photographer Willy Vanderperre for the fashion house's … [Read more...]
Prada calls on photographer Willy Vanderperre to capture its spring-summer 2017 campaign. Vanderperre teams up with stylist Olivier Rizzo once more. Together, the duo captures a variety of scenes for … [Read more...]