Naked connects with NBA champion Dwayne Wade for its new The Naked Truth campaign. The star athlete helps promote the brand’s core philosophy, “the freedom to be you”. Serving as a “truth teller”, Wade appears in Naked’s latest campaign. Discussing why Wade is the perfect choice, Naked chief executive officer and chief creative officer Carole Hochman shares, “At the heart of Naked is a philosophy about living true to yourself. As an athlete, father and champion, Dwyane Wade embodies all of the characteristics of an inspirational truth teller that we want to highlight with The Naked Truth campaign.”
Offering his own opinion on working with Naked, Wade explains, “Freedom, authentic personal achievement, success on your own terms, these are the ideals Naked is celebrating with the Naked Truth campaign.” He continues, “These are big, important ideas that really mean something to me and I hope to inspire people to stay true to themselves and live a life they’ll be proud of.”
The campaign will also engage fans of the brand, asking them to share their own truths through the Naked website in exchange for exclusive promotions and discounts.
