Dior in Shanghai–On April 18th, the Dior Homme man received a change of locale as he hit Shanghai to show fall/winter 2014 for the Asian market. Talking to Style.com, Dior Homme creative director Kris Van Assche discussed the label’s Shanghai show, sharing, “It’s become very, very important for Dior Homme as a brand, and so I’m very exited about that because it’s basically proof of how well Dior Homme is doing. We had our first show one year ago in Beijing, which was a huge success, so we’re doing it again now in Shanghai.” Elaborating on the Dior man, Van Assche explained “At Dior Homme, there’s not one type of client—you have different types of clients. You have a very traditional made-to-measure tailoring type of guy and then you have a very high-end fashion type of client and you have whatever’s in between. That’s the case usually in Paris, but it’s the case all over the world. If you go to Asia, you have real fashion people. They really go for the full-on fashion pieces. And then you have some very demanding, tailoring, made-to-measure clients. So you have these different demands of different types of clients, but you come across all of them on all continents.”
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