Diesel Opens New Madison Ave Store in New York

AFFILIATE DISCLOSURE

The Fashionisto

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Published December 2, 2015

Diesel's Madison Avenue flagship store at night.Pin
Diesel’s Madison Avenue flagship store at night.

Debuting a new brand initiative, Diesel unveils its global flagship store at 625 Madison Avenue in New York. The concept store is the first of 120 Diesel locations to be opened worldwide with the brand’s design built around The Apartment. Created under the direction of Diesel artistic director Nicola Formichetti and interior design firm WonderWall, The Apartment mirrors a home setting.

Diesel J Birke JacketPin
Diesel J Birke Jacket

Customers can explore Diesel’s store, visiting the brand’s different areas, which house men’s and women’s collections for both Diesel and Diesel Black Gold. The Apartment also features concrete flooring, antique furniture, wooden ceilings, Persian rugs and steel fixtures. Celebrating the store’s opening, Diesel’s Madison Avenue store currently has an exclusive J-Birke jacket, available for $328.

The men's department of Diesel's Madison Avenue store.Pin
The men’s department of Diesel’s Madison Avenue store.
Diesel's new Madison Avenue New York store.Pin
Diesel’s new Madison Avenue New York store.
An interior image of Diesel's Madison Avenue store.Pin
An interior image of Diesel’s Madison Avenue store.

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