Check Out Frigo’s Pop-up Store in New York City

The Fashionisto

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Published November 22, 2013

This post brought to you by Frigo. All opinions are 100% mine.

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smugmug.com i 4sc4vX2 LPin FRIGO Pop-up StoreFrigo celebrates their US launch and RevolutionWear with a unique pop-up store experience in New York City. FRIGO's pop-up store is located at 402 W 13th Street in the Meatpacking district and runs now until the 26th. FRIGO's revolutionary take on men's underwear and transition into the American market has been coined Victor's Secret by the New York Times.  Their Revolution Wear features the FRIGO zone, an adjustable mesh pouch that offers great support for a custom fit like no other.

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smugmug.com i DcTTjr2 LPin Yesterday, we had the opportunity to visit the pop-up store, which was envisioned by Forward and The Novogratz. A sleek, modern space, perfect for the Manhattanite, the store features a DJ booth and engaging activities that cover 3,5000 square feet and two floors. An industrial space with exposed metals, warm tones offer a nice contrast with antique furniture, candles and fake deer heads offering a charming take on home. When you enter the store, the RevolutionWear line is front and center to explore. Moving on, a lounge with a free espresso bar offers a moment of enlightenment. On display is a library of fashionable books from Rizzoli as well as vinyl records courtesy of the NYC indie record store. In addition to listening to music, you have the chance to win the featured records. smugmug.com i hSB48rh LPin
smugmug.com i C5VQ8rf LPin In another section of the store, a photo booth is set up that provides an instant connection to social media, allowing you to update your friends on your latest move. A design component not to be missed is the store's chandelier shaped like a pirate ship. Inside the store, you can also find projections of short films on the wall. Meanwhile, a game room gets nostalgic with vintages games such as Pac-Man and Bonzini foosball. smugmug.com i XFSHxVc LPin
smugmug.com i 35htCD7 LPin If you head out to FRIGO's pop-up store this weekend, GQ 'Style Guy' Glenn O'Brien will be on hand Saturday, November 23rd, 5:00pm to 6:00pm with a book-signing for The Cool School. The pop-up store will be open today, November 22nd and 24th from 10:00 am to 6:00 pm and for November 23rd, 25th and 26th from 10:00 am to 8:00 pm. smugmug.com i MPFk4Pv LPin

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