Burberry in Shanghai: Flagship Opening, London Dreams & Celebration

The Fashionisto

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Published April 24, 2014

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Updated January 12, 2015

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Burberry in Shanghai–As luxury labels continue to expand into Asia, British fashion house Burberry brings its London charm to Shanghai with a new store opening. Celebrating the occasion, Burberry chief creative officer Christopher Bailey says, “We are very proud and honoured to be here in Shanghai. This is a hugely significant moment for the Burberry brand. Themes are shared with this incredible city. Shanghai is a place of such spirit and energy and it has truly inspired us. Tonight’s event was a celebration of everything we stand for ­- our Britishness, our belief in creativity and innovation, and our authentic heritage. So many of these this evening’s experience was a magical, immersive journey through our Burberry brand blurring the physical with the digital it merged fashion, dance, with music, craftsmanship and artistry. It connected our worlds ­ from London to Shanghai.” Touching down in Shanghai, Burberry brought with it, great music, fashion, stars and more to over 1,500 guests.

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Models Cara Delevingne and Suki Waterhouse pose with Burberry chief creative officer Christopher Bailey

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Stephen SmithPin
Stephen Smith
Jin Da ChuanPin
Jin Da Chuan
George EzraPin
George Ezra
Callum BallPin
Callum Ball

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