Paul Smith may not be known as the famous competitive cyclist as he had hoped to be, but he has become a prominent designer in fashion. Along with his then girlfriend, now wife, Smith opened his first store in Nottingham in 1970. The London-based designer launched his menswear label in 1976 and later created womenswear in 1994. Smith is known for his love for bright contrasting colors, bold prints and impeccable tailoring. The label has expanded into accessories, childrenswear and furniture.