missoni

The famous zig-zag pattern now synonymous with Missoni dates back to 1948. Founded by Rosita and Ottavio Missioni, the Italian house remains a family affair. Angela Missoni has designed the womenswear collection since 1996 and took over menswear in 2009, while sons Luca (former menswear designer) and Vittorio head the business and daughter, Margherita, is the brand ambassador. Missoni is known for its eccentric knitwear often consisting of multiple patterns such as stripes, geometrics and abstract shapes in an array of colors and fabrics like wool, cotton, linen, rayon and silk. The label has developed over 25 sub-lines aside from the main Missoni line, including M Missoni and Missoni Home. The company continues to diversify and the first Missoni hotel was opened in June 2009 in the United Kingdom.

Missoni-Fall-Winter-2014-Campaign-001

Missoni Fall/Winter 2014 Campaign

Missoni enlists photographer Viviane Sassen for a whimsical fall/winter 2014 campaign. This season’s protagonist is none other than model Scott Barnhill, who is captured in the label’s signature prints and textiles.