In 1999, John Varvatos launched his eponymous label. Only months after his debut collection, Varvatos opened his first store in Soho. Music is accredited as the sole catalyst for Varvatos’s interest in fashion. His obsession with Rock ‘n’ Roll is apparent and plays a significant role in the expression of the John Varvatos brand. It was no surprise when Alice Cooper, Iggy Pop and Velvet Revolver appeared in a memorable campaign for the label. In 2001, Varvatos collaborated with Converse All-Star to create the much sought after laceless sneakers. Along with his menswear, womenswear, diffusion line John Varvatos Star USA and collaboration with Converse, the label is worth over $80 million.
Attending the opening night of Broadway’s ‘Elephant Man’ with his wife Emily Blunt on December 7th, actor John Krasinski stopped to pose for a photo.Read More
Spotted out and about running errands with his family in Manhattan this past weekend, actor Neil Patrick Harris was a shining example of great street style.Read More
John Varvatos’ Velvet Boots-Seeing that designer John Varvatos is popular for his signature rock ‘n’ roll aesthetic, it only makes sense that he knows…Read More
With luxury labels tapped into social media, fashion week is bigger than ever. From London and Milan to Paris, fashion brands kept followers happy with plenty of updates.Read More