Helmut Lang

Founded in 1986, the Helmut Lang brand was a leader in minimalism, deconstruction and the use of high-tech fabrics. Lang was well known for his sharp tailoring and refined luxe. His love of fetishism was prominent in his designs, featuring iconic pieces like leather harnesses over T-shirts and bondage pants. His jeans collection became a phenomenon and a cult favorite, making up more than half of the brand’s sales. In 1999, Helmut Lang was acquired by Milan fashion house Prada, which led to the discontinuation of Helmut Lang Jeans and became the catalyst of Lang’s departure in 2005. The popular 80’s and 90’s brand fell into a slump under the management of Prada and was consequently sold to Japan’s Link Theory in 2006. Helmut Lang was relaunched in 2007 under the helm of Nicole and Michael Colovos. Though, the brand maintains its modern and minimalist roots, it is often not seen as a continuation of Helmut Lang’s namesake label under the new creative direction.