Brand8 Fall/Winter 2015: Callum Wilson Rocks Fashions Inspired by The Smiths and Joy Division

The Fashionisto

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Published January 28, 2015

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Hot on the heels of new imagery featuring its spring-summer 2015 collection, Danish label Brand8 looks forward to fall with a lookbook shot by photographer Nikolaj Moeller. Moeller collaborates with stylist Sebastian Machado, who has frequently worked with the brand. Hitting the studio together, they capture British model Callum Wilson in Brand8’s fall-winter 2015 menswear collection. Drawing on the melancholic songs of The Smiths and Joy Division, Brand8 envisions a lineup for “promiscuous rock pets and everyday broken/bored hearts.” Continuing an exploration of relaxed 90s silhouettes, sporty details are melded with essential menswear ideas for a lineup that borrows images of classical sculptures and cutouts from 90s skateboard magazines, evoking a sense of Los Angeles subculture. / Grooming by Ayoe Nissen. Art direction by Wrong Studio.

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