Following his announcement as the latest celebrity face of Diesel, we get our first glimpse at Boyd Holbrook’s campaign for the brand’s Bad cologne. Captured in a portrait, the former model rocks a leather racer jacket for the advertisement. Featured in Diesel magazine recently, Holbrook revealed his own take on the iconic bad boy. The Narcos star shared, “It’s being in control, it’s being your own person and not compromising to other people’s agendas. Compromise is the beginning of mediocrity.”
Related: Boyd Holbrook Stars in Mr Porter Shoot, Talks Success & Failure
